before I go any further, I must confess...

the substack emails I open most are essays, not serial chapters

Have you heard of the sunk-cost fallacy?

It’s a phenomenon that describes the people who are reluctant to give up on a course of action that they’ve started simply because they have already invested heavily into it. That could be an investment of time, money, effort, or attention.

For example, an ADHD coach and writer who declares that she will publish h…